Steiff

The inventors of the teddy bear — the true original since 1902.

The true original

Steiff are the inventors of the teddy bear — the true original. Since Richard Steiff created the world's first teddy bear in 1902, a Steiff has been a beloved companion for a lifetime for millions.

Every genuine Steiff still carries the famous ”button in ear” — the mark of quality the company has stood behind for well over a century.

Only the best is good enough for children.

– Margarete Steiff

From the archive to the stars

The Classic 1920 Teddy Bear brings the Steiff archive to life — a faithful companion cut from the same cloth as the bears that made the name.

Classic 1920 Teddy Bear

Classic 1920 Teddy Bear

1.297 kr

And the other side of Steiff: limited licensed characters like Luke Skywalker, made with the same button-in-ear care.

Luke Skywalker
Limited of 1977 pcs

Luke Skywalker

2.669 kr
Limited of 1977 pcs

Since 1880

  1. 1880

    Margarete Steiff begins

    Margarete Steiff founds her felt company in Giengen, Germany — the first animal, a little elephant pincushion.

  2. 1902

    The first teddy bear

    Richard Steiff designs Bär 55 PB — the world's first jointed teddy bear.

  3. 1904

    Button in ear

    The Knopf im Ohr trademark is introduced, and it still marks every genuine Steiff today.

Steiff at Little Teddy Shop

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